Virtual Field Day

Client

National Black Growers Council

Problem

Create an engaging live event in 2 weeks and create content in less than 48 hours.

Solution

Creative & Event

The National Black Growers Council’s (NBGC) mission is to improve the efficiency, productivity, and sustainability of black row crop farmers. Due to COVID, their organization was faced with an issue of how to host their third annual field day in Tanner, Alabama, while keeping everyone safe. They thought of creating their first-ever virtual field day, but the question was how can that be done?

Our team was asked to put the event together in 14 days. We led the entire project by managing the run of the show, producing content, and all technology, media, and telecommunications (TMT) that were required to pull it off.

The solution was to create an engaging 4-hour hybrid event that was live-streamed to a virtual audience.

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