Purpose
Client: Tedy’s Team
Tedy’s Team asked Reel+Co to produce a few videos that could be used for fundraising and for general branding. When Reel+Co concepted around Tedy’s Team, the most important aspects that needed to be communicated is the ‘Why’ and ‘What’. The ‘Why’ is the story of Tedy and Heidi Bruschi, what impacted their lives, why it motivates them, and why they decided to give back in this way. Due to licensing reasons, the ‘Why’ video can only be found on their website and social media sites. While the ‘What’ video takes about what Tedy’s Team does, how they raise money, how they educate people, help stroke survivors, and their families. Our CEO has been impacted by a family member’s stroke, so Tedy’s Team mission is something that Reel+Co supports and values greatly!