Paid Media Spot
Honeywell collaborated with Reel+Co on how to best take a journalistic approach to produce content for a spot and various other external and internal needs. Showcasing the environment was very important given this was the first branded shoot at their new HQs in Charlotte, NC. Our team took a mixed approach between docu-style and broadcast for this project. The docu-style came from the walk-and-talk and post work while the broadcast style came from the 60-minute style set and lighting design.
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