Client: John Deere
Promoting the most innovative AG equipment that Deere has brought to market. For these spots, we highlighted Autonomy and the Brand. Autonomy in precision agriculture is a game changer that will reshape the industry and solve problems that farmers face today. This is a key driver for Deere’s innovation and build-out of tech solutions. On the other hand, the Brand spot focuses on new technology and equipment that is helping drive their LEAP ambitions. The LEAP ambitions are tied to sustainability and doing good for farmers, customers, and the planet.
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