Edelman Financial Engines
Create content based on a news-related event.
Web & Social
The goal was to create content to help their clients and investors to stay calm and remain invested in the market.
Edelman Financial Engines is a Financial Services company that provides expertise on topics, financial planning, and investment strategy. In March of 2020, the financial markets experienced an increase in volatility and a steep market decline due to the outbreak of COVID-19.
We sought to create informative content that could be edited and ready for distribution quickly while maintaining a high level of production. We all saw way too many other companies posting ugly selfies of their Executives providing market updates! This was created and designed for a digital landscape for the web and social media platforms that rely on a 16:9 aspect ratio.