Edelman Financial Engines
Create multi-use still images of the Executive Team to be used for mass communications and across platforms
The goal was simple, capture photos that were natural and could be used in several ways while having fun!
A few executives participated in a full-day photoshoot with multiple shoot locations within their office. We ignored the approach of only using a backdrop and stuffy corporate look. We used their beautiful office and view as a backdrop which allowed their Executives to be comfortable in a typical work setting.
All content was captured for digital and print and ultimately will have a very long shelflife.