Edelman Financial Engines
Create multi-use still images of the Executive Team to be used for mass communications and across platforms
Web, Social & Print.
The goal was simple, capture photos that were natural and could be used in several ways while having fun!
A few executives participated in a full-day photoshoot with multiple shoot locations within their office. We ignored the approach of only using a backdrop and stuffy corporate look. We used their beautiful office and view as a backdrop which allowed their Executives to be comfortable in a typical work setting.
All content was captured for digital and print and ultimately will have a very long shelflife.