Player Profile – Brad Marchand
Client: NHL
An NHL x Reel+Co collaboration to develop a promotional player profile social video for Brad Marchand. This was produced for the NHL playoffs to increase engagement for the NHL 2022 Playoffs Game 2 between the Boston Bruins and Carolina Hurricanes. After reviewing the existing footage provided, we said we’re NOT creating anything that feels like a news highlight reel. Outside of the concept, we primarily focused on pacing and sound design to deliver a different feel to your traditional promo sports videos.