Boston Heart Classic

Client

David Ortiz Children’s Fund

Problem

Create a storytelling docu-style video, create firm purpose videos, and capture the event.

Solution

Social & Web

Our goal was to create compelling content for the David Ortiz Children’s Fund and the 2nd annual Boston Heart Classic, a golf event hosted at Brae Burn Country Club in West Newton, MA.¬†

The event was created by Jessica Nigrelli and the David Ortiz Children’s Fund officially hosted the event with the Nigrelli’s during its 2nd annual event. The event was started to raise money for children whose families cannot afford critical cardiac services. Jessica Nigrelli and her husband, Andrew Nigrelli, are the parents of two children who both require cardiac care. Jessica, herself, is a four-time heart surgery survivor. Even after multiple surgeries, she is inspired to give back, create positive change, and better the lives of other children dealing with heart issues.¬†David Ortiz has always given back through his professional sports career and he’s continued his charity efforts during his retirement from playing professional baseball.

We wanted to capture the excitement of the golf event and the joy his presence brings to an event. The organization helps families in both New England and the Dominican Republic so we created content that explained the organization’s purpose in both English and Spanish. Jessica’s story and David’s videos were produced to be shown on a digital landscape for both social and web. The content is designed to create a stronger bond between families impacted and the sponsors/donors that make it all possible.