NBGC called Reel+Co to produce their first-ever hybrid event in less than 2 weeks and create all the content in that time too. The challenge was accepted, and with no time to waste, we rolled up our sleeves and got to work. Our team accomplished everything from conception, designing, producing, and finding solutions for data needs in a very rural farm area. However, the star of this event was Bill (Billy) Bridgeforth, the farm owner, host, and fourth-generation farmer based in Tanner, AL. From the moment our team arrived, Billy was an amazing talent/host on and off camera, even teaching some city slickers a few things about farming! He and his brother, Greg, own Darden Bridgeforth & Sons. Their family history and legacy are remarkable and inspiring stories.